Sinnappan, Punitha and Anor Salim, Farah Akmar and Haja Maideen, Mazuwin and Kunjiapu, Shamuni (2023) The effect of environmental concern and global environmental connectedness on green purchase intention of hotel customers in Malaysia. International Journal of Sustainable Society, 15 (1). pp. 1-19. ISSN 1756-2538
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Official URL: http://dx.doi.org/10.1504/IJSSOC.2023.10053375
Abstract
This study attempts to investigate the key antecedents of green purchase intention of hotel customers in Malaysia. This study is guided by two research objectives: 1) to examine the relationship between environmental concern (EC) and green purchase intention (GPI); 2) to examine the relationship between global environmental connectedness (GEC) and green purchase intention (GPI). A total of 765 usable questionnaires are obtained from hotel customers through stratified random sampling (SRS) technique. The effects of EC and GEC on GPI are investigated by using the structural equation modelling (SEM). Findings suggest that EC and GEC positively affect GPI. Additionally, among these two independent variables, GEC has the best ability to predict GPI. Then, this study discusses the managerial implications arising from these findings. Lastly, limitations and directions for future research are addressed.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | consumer behaviour; environmental concern; environmental sustainability; GEC; global environmental connectedness; GPI; green hotels; green marketing; green purchase intention; hotel industry; Malaysia; theory of planned behaviour; TPB. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | International Business School |
| ID Code: | 105904 |
| Deposited By: | Muhamad Idham Sulong |
| Deposited On: | 20 May 2024 07:28 |
| Last Modified: | 20 May 2024 07:28 |
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