The role of digitalization on manufacturing SME firm performance in India.

Abstract

This conceptual paper aims to look into how the performance of manufacturing SMEs in India has been influenced by digitalisation. Prior marketing circumstances are constantly changing in the digital age, and real problems must be solved to cover the skills gap built by digital advancements. Past research stated that theoretical and empirical contributions address the problems caused by the digitalization of marketing channels and the exponential growth in the total knowledge. In addition, the study aims to define how digitalization affects India's SMEs in manufacturing. Digitalization has a substantial impact on the performance of manufacturing SMEs. In order to avoid experiencing poor effect, the article underlines the crucial importance of digital capabilities for SMEs owners/managers to take into account while acting on behalf of their organization. Dynamic Capability theory serves as the conceptual foundation and an explanation of the interactions between the variables. Additionally, the theoretical and practical implications of this conceptual model are addressed.