The challenges of halal food and beverage production by Bursa Malaysia-listed halal companies during the COVID-19 pandemic.

Abstract

Halal businesses in goods and services are expanding rapidly. The halal industry has become a profitable industry, offering huge economic opportunities to the players and entrepreneurs in the sector. Despite its immense potential, especially its large market that encompasses both local and global markets, the performance of the local industry in serving the halal market has been hampered by a number of issues, including the COVID-19 pandemic. Due to this constraint, halal exports, especially of halal food and beverages, had a major impact on Malaysian trade during the COVID-19 pandemic. Although the production of halal food and beverages by halal companies at Bursa Malaysia continues to be in high demand by customers, the percentage of production declined during the COVID-19 pandemic. The objective of this study is therefore to examine halal production and government policies to support halal companies.