The adoption of stimulus-organism-response (SOR) model in the social commerce literature.

Abstract

Social commerce business is built on interpersonal networks and uses Internet social technologies to conduct sales of products and services, whereby it has been seen as a powerful visible symbol of the new e-commerce era (Wang et al., 2022). Users have witnessed the growth of various methods of exchanging products and services that deviate from traditional e-commerce conventions due to interconnected social and semantic webs (Beheshti et al., 2022) . There are increasing attention on social commerce in the academic world, and multiple underpinning theories and models have been adopted to support the past research works. Among, the Stimulus-Organism-Response (SOR) Model has started to receive greater attention of the academic researchers. This study discusses the adoption of SOR Model in the past social commerce literature in the field of marketing research.