The role of social networking sites in enhancing customers’ satisfaction in UAE institutions.

Abstract

This study aims to identify the role of social networking sites in enhancing satisfaction among the customers of UAE institutions through the application of the study on the customers of the Roads and Transport Authority within the Emirate of Dubai. The researcher will use the descriptive analytical approach through the distribution of the questionnaire to a random sample of the public dealing with this body through their use of various means of social communication to find out the impact of these means on enhancing their confidence in the Authority. The study reached several recommendations, the most important of which is the need for continuous development of social networking sites in terms of form and content. It also recommended a need to invest in social media to enhance of awareness and guidance towards enhancing respect for the laws and regulations of the Roads and Transport Authority.