Factors contribute to awareness on halal logistics among Muslim consumers.

Abstract

Due to the increasing demand for Halal products, the industry is expected to grow significantly. The various components of the industry that engage in this process include food, non-food, and services. The services offered in Halal logistics are warehousing, transportation, and terminal operations. There are three principles in Halal logistics that are made according to the requirements of the Islamic law. These include avoiding contact with Haram, ensuring that the products are not contaminated, and addressing the awareness of the Muslim consumer on Halal logistics. Thus, the objective of this study is to identify the relationship between the level of awareness and factors contribute to awareness of Halal logistics among Muslims in Johor Bahru district. To complete the study, quantitative research was conducted, and Muslims population in Johor Bahru state were selected as a respondent in this survey. A set of questionnaires was developed and distributed to the respondents, and a total of respondents are 110 respondents. The descriptive statistical analysis in the form of percentage and frequency was utilized to evaluate the data obtained in the questionnaires. Multiple regression analysis is used to analyze data related to the level of awareness and factors that contribute to awareness of Halal logistics. The findings of this study suggest that religious belief plays a major role in determining their Halal logistics awareness product consumption.