Goal setting theory and gamification in mobile fitness app engagement: A pilot study

Abstract

This paper aims to extend Goal-Setting Theory (GST) by adding gamification on mobile fitness app engagement. This research developed a research model based on Goal-Setting Theory (GST) and gamification in explained engagement behaviour on mobile fitness apps. Both academician and practitioner proposed that goal-setting theory as internal forces and gamification as external forces which described engagement behaviour. However, until now, scholars and practitioner have paid less attention to how these two combination forces justify the engagement behaviour in mobile fitness. Besides, there have been calls for the exploration of the mediator and or moderator influences on goal core engagement relationships. By extended goal-setting theory and added gamification, it helps to explain the engagement relationships on mobile fitness app engagement. The research used quantitative technique and data were collected from 100 mobile fitness app user using purposive sampling.The pilot analysis conducted through SPSS (V23). The pilot results indicated that the reliability items of goal-setting theory variables, gamification and engagement Cronbach alpha achieved the reliability requirement. The EFA results indicated The research contributes to the originality item, which can be applied by academician for future research.