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The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention

Salleh, Salmalina and Hashim, Noor Hazarina (2022) The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention. International Journal of Academic Research in Business and Social Sciences, 12 (7). pp. 565-584. ISSN 2222-6990

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Official URL: http://dx.doi.org/10.6007/IJARBSS/v12-i7/14091


The overwhelming volume of eWOM information has made it difficult and present challenges for consumers to orientate themselves with the wealth review available. This study drawing on Elaboration Likelihood Model (ELM) to examines the influence of information quality, visual appeals and information facilitation on restaurant selection intention through mediated effects. Non-probability sampling was used to garner 311 responses among the generation Y using questionnaires. The model and its hypotheses were tested using Partial Least Square (PLS). The results demonstrates that perceived diagnosticity significantly mediated the relationship between information facilitation. This research has contributed to the model conceptualization in terms of customers perceived diagnosticity, particularly within the casual dining restaurant context. The findings of this study could assist restaurant operators in understanding their customers’ needs so that these customers will spread a positive eWOM via Instagram.

Item Type:Article
Uncontrolled Keywords:eWOM, Elaboration Likelihood Model (ELM), Instagram, Perceived diagnosticity, Restaurant Selection Intention
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:International Business School
ID Code:104622
Deposited By: Widya Wahid
Deposited On:21 Feb 2024 08:33
Last Modified:21 Feb 2024 08:33

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