Universiti Teknologi Malaysia Institutional Repository

The relationship between internal employer branding and talent retention: A theoretical investigation for the development of a conceptual framework

Ahmed, Rizwan Raheem and Muhammad Azam, Muhammad Azam and Qureshi, Jawaid Ahmed and Hashem, Alharthi Rami and Parmar, Vishnu and Md. Salleh, Nor Zafar (2022) The relationship between internal employer branding and talent retention: A theoretical investigation for the development of a conceptual framework. Frontiers in Psychology, 13 (NA). pp. 1-11. ISSN 1664-1078

[img] PDF
586kB

Official URL: http://dx.doi.org/10.3389/fpsyg.2022.859614

Abstract

The focus of this paper is to develop a comprehensive conceptual framework for the relationship between internal employer brand image and talent retention. An extensive and semi-systematic literature review identified a number of antecedents and consequences that have been empirically tested in various cutting-edge research studies that were conducted around the world. The existing literature is reviewed using a topical approach, and 66 research studies, most recent from various repositories, were carefully chosen and reviewed based on the criteria. Such studies have been discerned and synthesized in order to establish a complete and accurate understanding of the phenomenon. Finally, a comprehensive and relatively rich conceptual framework has been proposed for future empirical explanations in various social settings via prospective research.

Item Type:Article
Uncontrolled Keywords:employees’ engagement, employer brand image, employer branding, internal branding, job design, talent retention
Subjects:H Social Sciences > HB Economic Theory
Divisions:International Business School
ID Code:104095
Deposited By: Widya Wahid
Deposited On:17 Jan 2024 00:54
Last Modified:17 Jan 2024 00:54

Repository Staff Only: item control page