Creating competitive advantage through service innovation within the banking sector of Ghana: the strategic implementation of corporate social responsibility

Abstract

Increasing competition within markets globally are pushing banking institutions to become more innovative in-service delivery to maintain continuous competitive advantage. Banking institutions are now competing on the basis of services offered as true value. Service innovation involves services that are intangible comprising knowledge-based products which goes beyond the conventional boundaries. In truth, the Ghanaian banking industry continuous to witnessed radical differences primarily based on many innovations in products, approaches, services, business fashions, era, and transport structures. The Improved ICT infrastructure inside the zone had exchange the face of banking in Ghana. There isn’t many research that have investigated an appropriate carrier improvement that influence a company’s non-stop increase within Ghanaian Banking Industry. Therefore, this paper tries at identifying a few tasks of Société General Ghana in becoming competitive thru its company socially responsible sports with its transformation coverage innovation in carrier transport. The six-dimensional version of provider innovation by using den hertog, van der aa and de jong (2010) was used for the evaluation. The findings of this paper goal are to make contributions to planning techniques of economic institutions mainly, banks by strategically focusing on key areas and channels that will enable them achieve growth continuously and be attractive over a long period with that cutting edge.