Implicating digital entrepreneurship to augment micro, small and medium enterprises performance

Abstract

The goal of this research is to delineate and comprehend how digital entrepreneurship would assist micro, small, and medium enterprises (MSMEs) in Malaysia to improve their performance. This study examines digital entrepreneurship and its relevant components, such as entrepreneur characteristics, digital ecosystems, and digital entrepreneurial ecosystems, as the determinants of MSMEs' performance. This research will use the IBM Statistical Package for Social Sciences (SPSS) software tool and adopt a quantitative approach to validate and analyse research outcomes. MSMEs that are engaging in digital transformation programmes and existing young digital entrepreneurs will constitute the study sample. The proposed conceptual framework model is being used to construct research hypotheses. The outcomes of this study are expected to be beneficial to digital entrepreneur start-ups and existing digital entrepreneur enthusiasts in augmenting MSMEs' business performance and operational viability in the digital economy age industry that aligns with government economic strategies.