Universiti Teknologi Malaysia Institutional Repository

The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies

Huang, Zhi-xiong and Savita, K. S. and Li, Dan-yi and Omar, Abdullah Hisam (2022) The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies. Information Processing and Management, 59 (2). pp. 1-10. ISSN 0306-4573

[img]
Preview
PDF
2MB

Official URL: http://dx.doi.org/10.1016/j.ipm.2021.102824

Abstract

Business Intelligence involves the strategies and technologies employed by businesses for the data analysis of business information. This study investigates the impact of Business Intelligence on the Marketing with emphasis on cooperative Learning. Descriptive-survey research method and field study were employed. 186 samples of employees from insurance companies are statistical population. The face validity and the experts' opinions were employed to determine the validity of the questionnaire for data investigating. Cronbach's alpha and Composite reliability were employed to appraised the accuracy of questions. The methods employed in descriptive statistics as Absolute Frequency Distribution tables, are mean for confirmatory factor. The results revealed that Business Intelligence has a certain and critical impact on marketing through cooperative Learning (Value of Statistics was greater than 1.96), Financial Performance (VoS was greater than 2.57), and Customer Behavior (VoS was greater than 2.57). Also, Business Intelligence teams have a certain and critical impact on Financial Performance (VoS was greater than 2.57), and Customer Behavior (VoS was greater than 2.57). Despite, Business Intelligence does not have a notable impact on Marketing (VoS was less than 1.64).

Item Type:Article
Uncontrolled Keywords:business intelligence, cooperative learning, customer behavior
Subjects:H Social Sciences > HG Finance
Divisions:Built Environment
ID Code:100437
Deposited By: Narimah Nawil
Deposited On:14 Apr 2023 01:43
Last Modified:14 Apr 2023 01:43

Repository Staff Only: item control page