Tahap kepuasan hati pelanggan terhadap aspek keselamatan di pusat membeli belah angsana

Abstract

The level of safety in shopping complex these days is increasingly worrying. This is because there are many criminal cases reported by the press that occur in shopping complex across the country. Therefore, this study was conducted to achieve three objectives, to identify elements of security, identify perception of security elements and determine suggestions improvement strategy for security elements in Angsana. This study has chosen Plaza Angsana because there are reports related to crime cases and because it is the focus of local residents for shopping. The aspects studied are closed circuit cameras, access control, lighting and centralized control systems. In addition, Plaza Angsana security guards can communicate well however, visitors find that the security guards are not skilled and the number of guards is few and only placed in certain areas. Therefore, this study has suggested that the management of Plaza Angsana make improvements to the security management system.