Domestic youth traveller expenditure pattern: willingness to pay for travel

Abstract

Globally, the youth travel market is one of the most rapidly expanding and dynamic segments of the tourism industry. Domestic youth traveller aged between 15 to 24 in an amount 63.4 million (26.4 percent) from 239.1 million recorded of domestic visitor in 2019 are the common group who frequently travel in domestic tourism based on a report from Department of Statistic Malaysia. However, common problem that appear is marketer unable to track the actual spending pattern from domestic youth traveller. This aims of this study to examine the domestic youth traveller expenditure pattern that will influence their willingness to pay for travel. Primary data were collected from youth traveller using tourist survey. Consumer surplus demand by individual travel cost method is used to interpret the research outcomes. It was found that the 190 of domestic youth traveller in this research more spend on expenditure component is shopping following by food & beverages. Domestic youth traveller will spend less than RM100 for a destination, transportation and accommodation expenses. By understating the expenditure pattern, industry practitioners able to create a tourism product based on domestic youth traveller ability and need.